EVENT: N.O.W. Bikers Group "Helmet and Traffic Safety Awareness" Campaign

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Police Escort






N.O.W. back up/Crew car

N.O.W. Bikers group organized an all day long "Helmet and Traffic Safety Awareness Campaign" in association with Lucknow Traffic Poilce on 31st May 2010 at 12 prime locations in Lucknow city. The aim was to come face to face with the city road users and inform them how they can take basic care and protection by wearing helmets and seat belts for their own good.

The main target commuters however were the motorcycles/scooter/moped users who are more prone to injuries and fatality in case of an accident. We distributed around 2000 flyers mentioning the importance of the basic protective gear of a rider that is his/her crash helmet.

Starting from 10:00 am in the morning, N.O.W. riders rode and stopped in pre-designated areas in the city marked as "dense" and "dangerous" for 2 wheelers and set up a group camp where daily commuters were stopped or approached with the leaflets and were provided vital information about the helmet and traffic rules. The emphasis was not just to tell everyone how important and life saving it can be to wear a helmet but to make them undertand how equally imporant it is to buy only and only good quality ISI or DOT marked helmets.

This campaign carried out by our lads, without any goveremnt/commercial funding was first of its kind in Lucknow city and we hope that we managed to change the outlook of the commuters towards their own safety to some extent, if not drastically.

A special thanks to DIG, SSP and SI of LUcknow Traffic Police for being so supportive about the whole idea and helping us to execute it successfully and also, to the print and screen media who spreaded the message through their medium.







2000 leaflets like this that we distributed to public


Map showin 8 out of 12 locations we pre-marked